Jumio has announced the expansion of its AI-powered reusable identity solution, selfie.DONE, across Latin America, marking a significant milestone in its global rollout strategy. Following a successful launch in Brazil in October 2025, the company is now extending its innovative identity verification capabilities to a broader regional market. As a result, businesses across Latin America can enhance user onboarding experiences while maintaining strong security standards.
Notably, early deployments of selfie.DONE have already delivered measurable results. Around 60% of users now complete fast-lane, document-free verifications, which has led to a 17% increase in overall verification completion rates. Therefore, organizations adopting this solution can significantly improve conversion rates while reducing onboarding friction.
In addition, selfie.DONE simplifies the identity verification process by allowing previously verified and trusted users to authenticate themselves using just a selfie. By leveraging advanced AI models, the system instantly recognizes returning users when they sign up for new services. At the same time, it continuously evaluates risk in real time to ensure security remains uncompromised. If the system detects any risk or fails to identify a trusted user, it automatically initiates full ID verification, thereby maintaining a secure and compliant process.
“Reusable identity represents a foundational shift in how businesses establish and maintain trust online,” said Bala Kumar, president and interim CEO at Jumio. “With selfie.DONE, Jumio is moving beyond one-time verification toward continuous identity intelligence. We’re enabling trusted users to be instantly recognized and re-verified with minimal friction, while dynamically assessing risk at every interaction. We’ve already seen excellent traction in Brazil, and expanding this capability across Latin America brings us closer to a true global identity graph that enables faster onboarding, higher conversion rates, and stronger fraud detection.”
Moreover, early adopters are already experiencing tangible benefits. Hilgardo Gaming, a Brazil-based online gaming platform, has reported strong performance improvements after implementing the solution.
“With selfie.DONE, the majority of our users now take advantage of document-free verification, which has translated into higher conversion rates, stronger user satisfaction and improved retention,” said Andre Nizer, director of product and marketing at Hilgardo Gaming. “In a highly competitive market, it’s a clear win for both our players and our business.”
Similarly, TQJ, the company behind the Bet do Milhão online betting platform, is leveraging selfie.DONE to enhance both security and user experience.
“At TQJ, we are constantly working to enhance the user experience on Bet do Milhão, ensuring security without compromising the fluidity of the journey. The implementation of selfie.DONE has already brought meaningful improvements to our KYC processes, making them more agile and efficient,” said Fernando Justus Fischer, CEO at TQJ. “We have significantly reduced friction in onboarding new players while maintaining high security standards, which directly impacts our conversion rates and overall user satisfaction.”
Furthermore, Jumio differentiates its approach by leveraging cross-customer intelligence rather than relying on closed-loop identity systems or regional data silos. Each verification feeds into its growing global identity graph, which includes tens of millions of both legitimate and fraudulent identities. Consequently, businesses can instantly recognize trusted users across multiple industries and geographies, enabling seamless and secure digital interactions.
Overall, Jumio’s expansion of selfie.DONE across Latin America highlights its commitment to transforming digital identity verification by combining convenience, security, and scalability in a rapidly evolving digital ecosystem.
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