Millennial Shift Technologies (mShift) has announced the launch of a non-admitted cyber insurance product from HSB on its digital platform, further strengthening the companies’ collaboration and broadening access to cyber coverage for brokers.
The addition allows brokers to access both admitted and non-admitted cyber insurance solutions through a single, unified workflow on the mShift Platform. This expansion is designed to provide greater flexibility for placing complex cyber risks that may fall outside traditional underwriting guidelines, while maintaining the efficiency of a fully digital submission process.
HSB, which operates as part of Munich Re, said the integration enhances its ability to deliver a wider range of cyber risk solutions to the market. Jim Smith, AVP of Digital Distribution at HSB, noted that making both product types available through one platform enables brokers to handle diverse risk profiles more efficiently while maintaining the level of service associated with HSB.
Mark Meury, CEO of Millennial Shift Technologies, described the launch as a key milestone in the ongoing partnership. He said the addition of non-admitted cyber coverage strengthens the platform’s marketplace by giving brokers more options while simplifying the process of submitting, quoting, and binding policies.
The mShift Platform is designed to streamline cyber insurance workflows by enabling brokers to submit applications once and access multiple coverage options without manual data entry. Features such as embedded eligibility checks, intelligent data pre-fill, and real-time status tracking help accelerate the journey from submission to placement. With the inclusion of non-admitted offerings, brokers can now place risks that require more customized underwriting approaches, expanding coverage opportunities for organizations with unique or higher-risk cyber exposures.
The move reflects a broader trend in the insurance industry toward digital platforms that consolidate market access and improve operational efficiency. By combining flexibility with automation, mShift and HSB aim to help brokers respond more effectively to the growing complexity of cyber risk and the increasing demand for tailored insurance solutions.
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