HUB Cyber Security Ltd. has officially launched SecureRide, a purpose-built trust infrastructure designed specifically for Transportation Network Companies (TNCs). The company introduced the solution commercially in partnership with Fare Co-op, a driver-owned and city-managed rideshare platform. As part of Fare Co-op Platform 2.0, SecureRide introduces continuous, real-time identity verification for both drivers and riders. As a result, it replaces the traditional static safety checks that most rideshare platforms currently rely on. With rideshare services expanding rapidly worldwide, companies are under growing pressure to move from reactive safety models to proactive, always-on trust frameworks.
The global TNC market generated more than $260 billion in revenue in 2025 and is projected to surpass $400 billion by 2030. This growth is being fueled by urbanization, gig-economy workforce expansion, and increasing adoption of smart-city and autonomous mobility technologies. However, despite this rapid growth, industry safety and compliance models still rely heavily on periodic checks. Consequently, this creates gaps in risk detection, particularly as ride volumes increase. SecureRide directly addresses this challenge by shifting safety from periodic compliance to continuous verification.
SecureRide uses HUB’s Secured Data Fabric (SDF) and perpetual verification architecture to create real-time trust throughout the entire ride lifecycle. Instead of relying on annual background checks or one-time onboarding verification, the platform introduces Perpetual Know Your Driver (KYD) and Perpetual Know Your Customer (KYC). Therefore, the system continuously validates both drivers and riders before, during, and after ride transactions. This real-time approach helps identify potential risks proactively rather than responding after incidents occur.
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According to public data, a rideshare-related sexual harassment complaint is reported every eight minutes in the United States alone. This statistic highlights the limitations of snapshot-based safety frameworks. SecureRide aims to close this gap by using continuous monitoring to detect and mitigate risks before they escalate into real-world incidents.
The platform integrates multiple live data sources and enforcement layers to maintain a continuously verified trust environment. These sources include criminal and sex offender registries, global watchlists, adverse media databases, motor vehicle records, and other relevant verification datasets. By combining these data points in real time, SecureRide creates a dynamic trust perimeter around every ride transaction.
In parallel, Fare Co-op’s Platform 2.0 introduces several new user experience features designed for decentralized and driver-led networks. These include ride bidding and dynamic pricing options that provide greater flexibility for long-distance trips. Additionally, advanced rider preferences now allow users to select preferred driver characteristics, including gender selection and favorite driver lists. Furthermore, embedded social connectivity features support referral programs, in-app payments, and credit transfers between users.
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From a business perspective, SecureRide is designed to reduce insurance friction, lower claims exposure, and improve operational economics for rideshare platforms. By embedding verification directly into ride-level operations, the system enables platforms to offer premium safety standards while maintaining accessibility for mass-market users.
“Fare Co-op was founded on the belief that drivers and communities deserve a fairer and more accountable model,” said Ahmed Attia, Chairman & Co-Founder of Fare Co-op. “With SecureRide, we are extending that philosophy to physical safety. Real-time accountability should be the baseline, not the exception, for anyone entering a vehicle.”
Noah Hershcoviz, CEO of HUB Cyber Security, commented: “SecureRide proves that perpetual verification can operate at live platform scale. This is the same trust architecture we deploy for banks and governments, which we will now be applying to one of the world’s most safety-critical consumer environments.”
Looking ahead, SecureRide also demonstrates how perpetual verification can operate at massive transaction scale across consumer platforms. As mobility ecosystems expand into logistics, delivery services, autonomous fleets, and municipal transportation systems, continuous trust infrastructure will likely become foundational. Through SecureRide, HUB is positioning itself to play a critical role in shaping next-generation global mobility security standards.
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