Entrust, a global leader in identity-centric security technologies, has announced a strategic collaboration with Google to accelerate innovation in identity verification (IDV) and AI-powered fraud prevention. Through this partnership, both companies aim to help organizations strengthen their security posture while simultaneously improving customer onboarding efficiency. As digital fraud becomes more advanced and widespread, this collaboration focuses on delivering deeper fraud intelligence, real-time analytics, and actionable insights to help businesses respond faster and more effectively to emerging threats.
Currently, organizations across industries are facing an alarming rise in identity fraud attempts. Notably, injection attacks during onboarding processes have increased by 40% year over year. At the same time, the growing sophistication of deepfake technologies has made identity verification significantly more challenging. Therefore, businesses now require multi-layered, AI-driven fraud prevention strategies to protect customer identities, safeguard sensitive data, and maintain operational integrity. This is particularly critical in highly regulated industries such as financial services and insurance, where identity fraud can result in severe financial losses, regulatory penalties, and reputational damage.
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Through this collaboration, Entrust will integrate its identity verification solutions with Google Cloud’s advanced infrastructure and security ecosystem. In addition, the solution will leverage Google’s extensive threat intelligence capabilities and incident response expertise, further enhanced by Gemini AI models. As a result, organizations will gain improved visibility into fraud patterns, identity verification performance metrics, and evolving threat behaviors. Moreover, real-time analytics will allow security teams to identify anomalies faster and respond proactively before fraud attempts escalate into large-scale incidents.
Another key benefit of the partnership is improved operational efficiency. By combining Entrust’s deep identity fraud intelligence with Google Cloud’s scalable AI infrastructure, organizations can streamline onboarding processes while maintaining strong security controls. This balance between user experience and security is becoming increasingly important as businesses seek to deliver frictionless digital services without exposing themselves to increased risk.
“Our partnership with Entrust reflects Google’s commitment to helping businesses innovate securely and at scale,” said David Engelbrecht, Head of Go-to-Market, Google Cloud. “By combining Entrust identity verification solutions and their deep fraud intelligence with Google Cloud’s AI and infrastructure, we’re enabling organizations to deliver frictionless, trusted experiences for their customers.”
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Furthermore, Entrust brings significant real-world experience to the collaboration. The company has completed more than one billion identity verifications globally, providing extensive data insights into fraud tactics, attacker behavior, and verification weaknesses. This historical intelligence strengthens the combined solution’s ability to detect fraud earlier and reduce false positives during identity verification workflows.
“Partnering with Google allows us to push the boundaries of what is possible in identity-centric security solutions and help the world’s largest organizations stay ahead of increasingly sophisticated fraud while creating seamless digital experiences for their customers,” said Tony Ball, President of Payments & Identity and Incoming CEO at Entrust. “With more than 1 billion identity verifications worldwide, Entrust has unparalleled insight into identity fraud and how to combat it.”
Overall, the Entrust and Google collaboration highlights how AI, cloud infrastructure, and identity intelligence are converging to redefine digital trust. As cybercriminals continue to leverage AI-driven fraud techniques, partnerships like this will play a critical role in helping organizations protect customers, maintain compliance, and deliver secure digital experiences at scale.
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