Upgaming, an Enterprise iGaming platform provider and game aggregator, partners with Fast Track Solutions, one of the CRM leaders for iGaming, to enhance customer relationship management for operators within the sector.
This strategic partnership, therefore, extends and boosts the far-reaching iGaming success of Upgaming through its partnership with Fast Track Solutions and its cutting-edge CRM software.
The new integration of Fast Track’s advanced CRM capacities will provide a much more personal player experience with faster real-time data processing for clients of Upgaming.
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One of the staggering features will be AI-driven player profiling, which will empower operators with the capability of offering hyper-customized content based on the desire and specific needs of the player under consideration. AI prediction models will enable operators to better understand the needs of their players, thereby ensuring a much more engaging and satisfactory user experience.
Besides that, with this integration, Upgaming operators will automatically be able to dynamically present the blocks of content in real time that change based on player activity; this will maintain player interest and relevance in the content. This feature will greatly improve player retention and satisfaction.
This deal is one of the key steps in the global expansion of Fast Track Solutions and a testament to the platform being taken by the aggregated network of over 200 operators of Upgaming.
For Upgaming, this partnership is a real upgrade in the line of its service package, whereby it will have a faster and brainier CRM system inside its Enterprise Platform to help operators provide players with an exceptional player experience.
The partnership of Upgaming with Fast Track Solutions establishes a new standard for CRM services for top-tier operators, enhancing standards for personalized player engagement and CRM efficiency. It allows the two companies to lead the future of the industry.
Upgaming stands as one of the key software providers in the iGaming industry, uniquely offering an exclusive portfolio of in-house products, including high-speed Sportsbook with scalable infrastructure, e-sports, live casino, and popular mini-games—everything integrated, innovative, multifunctional, customizable, all within the framework of the platform. We enforce the lifting of customer loyalty and engagement with that friendly interface enriched by modern AI technologies, API protocols, and data management tools.
