TD SYNNEX Launches Destination AI to Boost Partner Growth

New program empowers North American partners to build their AI practice through tailored support

TD SYNNEX, a leading global distributor and solutions aggregator for the IT ecosystem, announced the launch of its Destination AI Practice Accelerator in North America to fast-track AI go-to-market efforts and monetization for partners. The program provides personalized support to partners looking to deliver specialized AI solutions to their customers.

“Through the Accelerator program, we’re leveraging our expertise to empower partners to enter the AI market in their area of proficiency, with personalized support throughout the go-to-market process – from technical enablement to marketing and selling the solution to their customers.”

According to TD SYNNEX’s recently released Direction of Technology report, partners are rapidly increasing investments in AI, with nearly half of all channel partners planning to offer AI-driven solutions in the next two years.

Part of Destination AI™, TD SYNNEX’s comprehensive global AI market strategy, the Accelerator program enables partners to identify AI opportunities for their end customers and build an AI practice to meet those needs. The program will feature a new aggregated AI solution each month, with new cohorts of partners participating in six-week courses focused on going to market with one of these solutions on a quarterly basis. Each cohort of the Destination AI™ Practice Accelerator Program will participate in specialized training sessions and receive enablement resources tied to their vertical use case, enabling them to craft a customized market strategy.

TD SYNNEX is now recruiting its next cohort of partners for its upcoming Accelerator program, which will focus on leveraging Generative AI (GenAI) for business automation. Sponsored by Intel, the solution will demonstrate the significant business impact of maximizing GenAI investments. The solution will feature Iterate.ai’s AI platform, which enables enterprises to build production-ready applications and ready-to-use products for private AI requirements. TD SYNNEX is now recruiting its next cohort of partners to participate.

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“This program brings Destination AI™ to life by supporting partners throughout their AI journey – from awareness and enablement to support during and after sale,” said Sherry Bennett, Chief Data and AI Scientist at TD SYNNEX. “By leveraging a hands-on, collaborative approach, we’re able to better understand our partners’ goals and challenges in entering the AI market and enable them to execute strategic go-to-market initiatives that will unlock a clear path to revenue.”

The program piloted in June, with 12 participating partners across the retail vertical trained to go to market with VisionAI – a solution aggregated by TD SYNNEX that combines offerings from Intel, SAS and meldCX to enhance retail operations and elevate customer experiences. The pilot program received Intel’s Distribution Q324 Excellence Award, demonstrating its success in driving impact within the AI sector.

“There is a lot of noise in the reseller space around what we should be bringing to our customers around AI and machine learning,” said Nazrin Sadikhova, Director of Sales at Technology Group Solutions (TGS). “TD SYNNEX’s Accelerator program was very specific to the vertical, offering and use cases relevant to our business. For this reason, it allowed us to identify who our target customers are, and what the talk track is. TD SYNNEX even assisted with the marketing collateral and prepared our engineers to speak to the technology effectively.”

Cyber Technology Insights: SentryBay, TD SYNNEX Partner for Endpoint Protection in AVD/W365