OpenText announced new research findings showing that small and midsize business (SMB) partners using its cybersecurity solutions and Secure Cloud platform can generate as much as 6.7 times return on every dollar invested. The announcement was made at CRN’s XChange 2025 in Denver, Colorado, where the company is highlighting how its product portfolio and partner-focused approach empower managed service providers (MSPs) to expand recurring revenue streams.

The insights come from the Partner Ecosystem Multiplier (PEM) Study, conducted by Canalys. The study reveals that MSPs building end-to-end services around OpenText technologies see the highest growth potential. The PEM framework emphasizes revenue opportunities extending well beyond the first transaction, driven by managed services, vendor integrations, and ongoing support.

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According to Canalys, more than three-quarters of revenue potential occurs after the initial sale, underscoring the value of OpenText’s innovation, secure cloud delivery, and broad cybersecurity portfolio. These elements simplify operations for MSPs while strengthening their service capabilities and long-term profitability.

MSPs achieving the best results are those adopting a services-first model, fully leveraging OpenText’s bundled offerings, integrations, and technical support. Partners frequently cite OpenText’s responsiveness and expertise as major contributors to business growth.

“The OpenText ecosystem creates lasting value by enabling partners to grow far beyond the first transaction,” said Muhi Majzoub, Executive Vice President, Security Products at OpenText. “Our Secure Cloud platform and cybersecurity solutions provide the foundation MSPs need to enhance protection, streamline delivery, and achieve sustainable profitability.”

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At XChange, Michael DePalma, Vice President of SMB Business Development at OpenText, will present the PEM findings during his keynote, “Empowering MSP Growth in the AI-First Era.” His address will focus on how MSPs can meet evolving customer needs with tools such as Microsoft 365 Copilot, advanced cybersecurity services, flexible pricing models, and managed service delivery. He will also highlight how OpenText’s collaboration with Microsoft supports partners in scaling operations and growing recurring revenue.

Alongside the study, OpenText is also showcasing its Secure Cloud platform, designed to reduce complexity, improve service delivery, and create new revenue opportunities for partners. By combining bundled solutions with shared visibility, the platform enables MSPs to translate customer trust into measurable business outcomes.

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Source: prnewswire

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