Dashlane, a leading name in credential security, has announced significant updates to its Partner Program, introducing new incentives and enhancements to support partners in delivering comprehensive credential protection to enterprises. These changes aim to simplify engagement and maximize value for partners, driving broader adoption of Dashlane’s flagship platform, Omnix.
The refreshed program introduces a points-based model that rewards partners not just for sales but also for activities such as training, certifications, and marketing participation. This approach equips partners with additional resources and recognition based on performance and customer success.
“Omnix has seen remarkable adoption because it remains the only platform that secures the full credential lifecycle for every employee,” said John Bennett, CEO of Dashlane. “Our partners are vital in accelerating Omnix’s reach as we evolve into a channel-first organization and continue to invest in their success.”
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New Leadership to Drive Partner-Centric Growth
To further scale its channel strategy, Dashlane has appointed Tom Laffaye as its Director of Channel Sales and first dedicated channel leader. With extensive experience leading partner programs at SaaS and security firms including Censys, OneLogin, Okta, and Jamf, Laffaye is set to expand Dashlane’s partner ecosystem and empower resellers to deploy end-to-end credential security solutions.
“Dashlane offers partners a powerful opportunity to help their customers proactively manage credential risk across their organizations,” said Laffaye. “Our restructured program ensures partners of all sizes can leverage the full range of benefits and resources to grow successfully. Partners are central to Dashlane’s strategy as businesses increasingly seek effective defenses against credential-based threats.”
A Program Built to Reward Diverse Partner Activities
Since its global launch in 2024, the Dashlane Partner Program has attracted 180 partners, including recent additions such as Atlantic Data Security, Carahsoft, GuidePoint Security, Optiv, and People Driven Technology (PDT). Strategic partners gain access to a suite of benefits, including dedicated channel sales managers, enhanced pricing margins, live training sessions, marketing support, co-marketing opportunities, and rebates.
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Unlike traditional programs that focus solely on revenue tiers, Dashlane’s points-based structure recognizes multiple partner activities. As partners accumulate points through sales, training, certifications, and marketing, they unlock higher program tiers, gaining access to expanded benefits such as market development funds (MDF), customized assets, deal support, SPIFFs, and additional rebates.
“Dashlane is among the most trusted solutions for organizations seeking to mitigate credential risks and streamline password management across their teams,” said Mario Procopio, Managing Director at Amsterdam-based value-added reseller Pro CISO®. “Having Omnix in our portfolio empowers our customers to identify credential vulnerabilities with ease and secure their environments effectively.”
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Source: prnewswire
