Many enterprises are playing “cyber roulette,” whether they know it or not. Senior IT leaders are simply hoping that their longstanding cybersecurity defenses will hold off any cyberattack from getting through and wreaking havoc. However, they are leaving their organization’s data and storage infrastructure at great risk, exposed to ransomware and malware attacks without any sure-fire strategies to mitigate their effects.
It’s as if IT leaders are gambling with a roulette wheel in the hope of avoiding the high price of a data breach, which is costing companies, on average, approximately $5 million, according to Statista. They are betting on many data protection tactics that are now outdated. They hope they are “lucky” enough to circumvent a direct hit by a cyberattack. Bottomline, the question for enterprises is not will they be attacked, but when and how often.
So much for wishful thinking! Nearly 90% of organizations worldwide were targeted by ransomware attacks in 2024, and the average “ransom” paid for a ransomware attack alone is almost $3 million, according to the 2024 State of Ransomware Report by Sophos – with the cost of attacks to some large enterprises up to multiple billions of dollars. Cybersecurity Venture predicts that, by 2031, ransomware-related damages are expected to surpass $265 billion per year, with a new attack occurring every two seconds.
Recommended CyberTech Insights: Key Challenges and Innovations for Cybersecurity Leaders in 2025
It’s a sobering reality that has brought enormous attention to the cyber sphere. Inarguably, cyber has changed the implications for enterprise data infrastructure. With the radical expansion of the threat landscape, an enterprise’s data infrastructure has become a popular attack vector for cybercriminals. They are increasingly getting into enterprises through porous enterprise data storage infrastructures – aiming to hit a jackpot, at your expense.
However, just because the old phrase “the house always wins” still lingers in casinos doesn’t mean that cybercriminals have to win. It’s time to turn the tables on these cyber attackers with nefarious plots to cripple your data infrastructure. Your data center, with a mix of on-premises storage and off-premises, public cloud, doesn’t need to be relegated to being a gambling joint.
How Can Enterprises Make a Sure Bet?
Taking immutable snapshots of your company’s data – in other words, making copies of your data, while it is still clean that cannot be altered, deleted, or encrypted – is the first key to building cyber resilience and business continuity into your comprehensive corporate cyber security strategy. You aren’t leaving your infrastructure to chance.
As part of augmenting your enterprise’s infrastructure with cyber storage resilience, the seamless integration of automated data protection (ACP) into an enterprise’s cyber security operation center and data center-wide cyber security applications triggers the taking of these immutable snapshots at the first sign of a cyberattack. It’s all automated, so you don’t have to sweat out your decision-making or timing.
You’ll want to utilize cyber detection as well to scan the data, making sure that it has not been corrupted or infected by malware. The dataset needs to be air-gapped and set aside in a fenced forensic environment to do this cyber detection. It has become a critical step.
Recommended CyberTech Insights: Beyond the Bottom Line: How CFOs are Fueling Innovation and Growth
The “sure-fire bet” is to adopt a cyber-centric, recovery-first strategy that bolsters your IT capabilities to be able to rapidly recover data, in light of a ransomware or malware attack. This is central to next-generation data protection, which is a new advancement that goes far beyond traditional backup.
Today, with new technological prowess, you can recover your data in a matter of minutes and nullify the impact of a cyberattack.
Next-generation data protection is game-changing—from immutable snapshots to automated cyber protection, from the fenced forensic environment to cyber detection to rapid recovery. It’s like moving from “cyber roulette” to a safe, trustworthy investment in the security of your infrastructure.
Granted, it may not be as “fun” as living on the wild side of IT, but with next-generation data protection, you are not only going to keep your job but you could also be promoted. You can be proactive about reducing the cyber threats facing your enterprise’s data infrastructure. It starts with exploring the “full house” of cybersecurity capabilities now built into enterprise storage.
Pulling the Lever to Rethink Cyber Resilience
Traditional data backup is being disrupted. Enterprises can no longer rely on conventional approaches to protecting data. This disruption is creating new opportunities. Cyber storage resilience and cyber storage recovery are increasingly being incorporated into broad enterprise cybersecurity strategies. Defenses against cybercriminals are pushing back against harmful attacks. This completely changes the conversation about enterprise storage.
Cyber continues to evolve. It represents a watershed in enterprise data infrastructure. You need to be forward-thinking to discern what is at stake. Your infrastructure can be your greatest asset or your greatest liability.
When you add cyber storage resilience—topped with the marvel of next-gen data protection—you come out the winner.
By disassociating your data infrastructure from the risk and randomness of outdated data protection tactics, rolling the dice can be fun again—not a predictor of the imminent danger of your infrastructure.
Cyber storage resilience resets the balance of security and functionality as if coming up snake eyes.
Recommended CyberTech Insights: Improving Risk Management with AI and Machine Learning Strategies
To participate in our interviews, please write to our CyberTech Media Room at news@intentamplify.com