Thales, a global technology leader, and Cubic, a top provider of software-defined vehicle (SDV) solutions, have teamed up to transform connectivity management. By integrating Thales’s advanced eSIM management platform, Cubic is set to enhance its eSIM capabilities, ensuring seamless global connectivity in automotive, transportation, and agriculture industries. This collaboration aligns with the latest GSMA standards, reinforcing the companies’ commitment to innovation and efficiency.

Driving the Future of IoT Connectivity

As the GSMA SGP.32 standard reshapes IoT connectivity, its impact on industries is profound. This standard strengthens eSIM management by improving security, ensuring device and network interoperability, and supporting large-scale deployments. The framework facilitates the widespread adoption of eSIM technology, addressing the growing need for smarter and more efficient connectivity solutions.

By integrating Thales’s eSIM management platform—fully compliant with the GSMA SGP.32 standard—Cubic is expanding its global connectivity ecosystem. This advancement allows Cubic to deploy eSIMs across 200+ countries, streamlining connectivity management. The new system automates subscription activation and updates remotely, eliminating the need for manual SIM swaps, physical interventions, or device recalls.

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Enhancing Global Automotive Connectivity

Major automotive brands such as Volkswagen AG, Cariad, General Motors, SEAT, IVECO, and CNH will benefit from this next-gen eSIM solution. Vehicles equipped with Cubic’s technology, now integrated with Thales’s platform, can automatically connect to local networks when crossing borders. This eliminates complex development efforts and additional connectivity costs. Manufacturers can now pre-configure vehicles with connectivity profiles at the factory, ensuring a seamless experience for global deployment.

“Thales has been a trusted partner of Cubic since 2017,” said Nick Power, CTO at Cubic. “OEMs have struggled with GSMA M2M eSIM adoption due to technical complexities, vendor lock-in, and managing multi-network operator (MNO) connectivity on a global scale. By transitioning to a more efficient GSMA eSIM IoT architecture, we are simplifying connectivity management. Our collaboration reinforces standardization, interoperability, and a cost-effective approach to global connectivity.”

Eva Rudin, VP of Mobile Connectivity Solutions at Thales, added, “Cubic remains at the forefront of IoT connectivity by addressing evolving market needs. The integration of Thales’s ‘On-Demand Subscription Manager’ platform ensures OEMs achieve seamless end-to-end connectivity, from factory to field. This partnership reflects our commitment to advancing IoT through innovation and standardization.”

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FAQs

1. What is the significance of the GSMA SGP.32 standard for eSIMs?

The GSMA SGP.32 standard enhances eSIM management by improving security, supporting interoperability across different networks and devices, and enabling scalable deployments. It plays a crucial role in accelerating the adoption of eSIM technology for IoT applications.

2. How does the Thales-Cubic partnership benefit automotive manufacturers?

This collaboration streamlines global connectivity by enabling vehicles to automatically switch to local networks when crossing borders. It reduces costs, simplifies deployment, and enhances the user experience for automotive brands and their customers.

3. What challenges does this solution address in IoT connectivity?

It eliminates manual SIM swaps, minimizes the risk of vendor lock-in, and automates subscription updates. The integration ensures a more flexible, cost-efficient, and future-proof approach to global connectivity management.

4. Which industries will benefit from this innovation?

Automotive, transportation, agriculture, and any industry relying on IoT-connected devices can leverage this technology for seamless connectivity management and enhanced operational efficiency.

5. How does this solution impact OEMs (Original Equipment Manufacturers)?

OEMs can now pre-configure connectivity profiles at the factory, reducing deployment complexity and ensuring a smooth connectivity experience from production to field operations.

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