As artificial intelligence reshapes how users and systems interact online, establishing trusted digital identity has become a critical priority for the cybertech ecosystem. Self Labs has announced its acquisition of Loam to strengthen its position in building a privacy first identity layer for the internet.
The Self Loam acquisition brings together Self’s proof of human verification infrastructure with Loam’s expertise in agentic workflows and intelligent automation. The move is aimed at expanding programmable identity capabilities across enterprise systems, consumer platforms, and emerging AI driven applications.
Self Labs currently supports over 14 million verified users globally, offering privacy preserving solutions that enable platforms to confirm whether users are real, human, and eligible without storing sensitive personal data. Its technology is already used for applications such as proof of humanity, age verification, and phone number mapping across enterprise, fintech, and consumer environments.
By integrating Loam’s capabilities, Self aims to extend its identity framework into agent driven ecosystems where autonomous systems interact on behalf of users. Loam, founded in 2022, has built a strong foundation in multi agent systems design and enterprise AI workflows. As part of the acquisition, its founder Birju Shah will join Self as Chief Operating Officer, bringing experience from his previous role as Head of AI at Uber and his work in academic and enterprise AI systems.
The acquisition follows recent developments in which Google and Tether leveraged Self’s infrastructure for a stablecoin distribution system that integrates proof of human verification and sanctions screening. These use cases highlight the growing importance of identity verification in financial systems and digital platforms.
“As AI’s impact on the internet rapidly evolves, identity and humanity are the necessary trust layer,” said Rene Reinsberg, co founder and CEO of Self Labs. “Companies throughout the world are looking to urgently address developments in AI, emerging regulation, and the need for stronger online safety rails for children and society at large. Self is building a solution to create this trust layer without compromising user privacy. Birju and Loam dramatically strengthen our ability to lead in this agentic era.”
Birju Shah emphasized the role of identity in the evolving digital landscape. “AI is pushing the internet into a new era, but intelligence without identity creates enormous trust gaps,” he said. “Self has built exactly the kind of privacy-preserving human verification layer that this new world needs, and is positioned to become the core identity infrastructure for the internet, not just for users, but for the agents and applications acting on their behalf.”
The Self Loam acquisition reflects a broader industry shift toward integrating identity, AI, and internet infrastructure. As autonomous agents become more prevalent in enterprise and consumer applications, the need for secure, programmable, and privacy preserving identity solutions is expected to grow rapidly.
By combining identity verification with agentic AI capabilities, Self is positioning itself at the forefront of this transformation, aiming to provide the foundational trust layer required for the next generation of digital interactions.
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