Experian has announced the acquisition of AtData, a leading data and intelligence provider powered by one of the world’s most comprehensive email insights technologies. With this move, Experian significantly expands its global identity and data capabilities, reinforcing its position in the fast-evolving digital identity landscape.
Notably, verified real-time email intelligence has emerged as one of the most powerful digital identity signals in today’s data-driven economy. As businesses increasingly rely on accurate and instant verification tools, this acquisition strengthens Experian’s existing portfolio by adding more than 10 billion email addresses worldwide. Consequently, clients can now leverage a deeper layer of verified insights to identify, authenticate, and engage consumers more effectively across multiple digital channels.
Cyber Technology Insights: Cyera Boosts AWS Ties With Generative AI Competency, Adds New AWS Marketplace Listing
Moreover, AtData’s real-time email data signals will integrate seamlessly with Experian’s extensive consumer data assets, advanced analytics, and decisioning platforms. By combining these complementary strengths, Experian aims to deliver a more comprehensive and privacy-centric identity infrastructure. This integrated approach allows organizations to reduce fraud risks, enhance personalization, and drive better customer experiences throughout the entire lifecycle.
“Differentiated data and real-time identity signals are the ultimate advantage and increasingly important in the age of AI,” said Jeff Softley, CEO of Experian North America. “The acquisition of AtData is another step in our mission to build the most comprehensive and privacy-centric identity infrastructure. AtData brings deep email intelligence into our platform and further fuels our AI strategy. This isn’t just about adding capabilities, it’s about creating an integrated, durable identity solution that helps our clients deliver better experiences at every stage of the customer journey.”
For over 25 years, many of America’s most recognized brands and Fortune 500 companies have relied on AtData to validate and verify first-party data. Through its solutions, organizations have been able to create actionable customer profiles, assess potential risk, and ultimately improve engagement, boost sales, and increase retention. Therefore, the integration with Experian opens the door to even greater scalability and intelligence-driven performance.
Cyber Technology Insights: Cynet Adds Leaders to Advance Channel Strategy
“Our goal has always been to help our customers optimize their first party email data collection, accelerate their marketing performance, minimize the cost of fraud, and drive their data-oriented business strategies,” said Tom Burke, CEO of AtData. “Experian has consistently set the standard for using data to drive trusted outcomes for businesses and consumers. Joining Experian enables us to combine complementary strengths and deepen the intelligence capabilities that power confident, real-world decisions.”
Importantly, this acquisition builds on a highly collaborative relationship between the two companies that has spanned more than 15 years. As a result, the transition is expected to be strategically aligned and operationally seamless. Ultimately, Experian continues to advance its AI-driven identity strategy while delivering stronger, more secure, and more intelligent customer engagement solutions worldwide.
Cyber Technology Insights: How McAfee’s New Leadership Appointment Signals a Shift in Cybersecurity Strategy for the Coming Year
To participate in our interviews, please write to our CyberTech Media Room at info@intentamplify.com
