Concentric AI has taken a significant step forward in its international growth strategy by expanding into Australia and New Zealand through a new distribution agreement with Sektor, a locally owned and operated specialist in cyber and information security distribution. With this move, Concentric AI strengthens its footprint in the ANZ region and accelerates access to its AI-driven data security governance platform.
Under the agreement, Sektor will act as Concentric AI’s authorized distributor across Australia and New Zealand. As a result, regional channel partners including resellers, managed security service providers (MSSPs), and system integrators will gain direct access to enablement programs, go-to-market support, and on-the-ground expertise. This structured approach not only enhances regional collaboration but also speeds up adoption of Concentric AI’s data-centric security solutions.
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Importantly, the partnership comes at a time when the cyber risk landscape continues to evolve at an unprecedented pace. Organizations that once treated data governance as a compliance function now face it as a front-line security concern. Rapid data sprawl, coupled with widespread AI adoption, has made it increasingly challenging to prevent sensitive information from being exposed whether through excessive permissions or employees inadvertently sharing confidential data in AI prompts.
To address these growing risks, Concentric AI identifies, monitors, and protects sensitive data across cloud and on-premises environments. At the same time, the platform equips security teams with practical guardrails that enable responsible AI use without introducing new vulnerabilities.
By selecting Concentric AI as its preferred AI and data security governance partner, Sektor reinforces its commitment to delivering advanced, differentiated security technologies to organizations throughout the region. Through this collaboration, Sektor’s channel ecosystem can offer enhanced visibility, classification, and protection for sensitive data whether it is at rest, in motion, or embedded within AI tools used daily by employees.
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“Data security is a growing priority for organizations across Australia and New Zealand as data becomes more distributed, regulatory scrutiny intensifies, and AI adoption accelerates,” said Matt Geluk-Rowe, Head of Partnerships at Sektor. “After carefully evaluating emerging solutions, Concentric AI stood out for its ability to maximize existing technology investments, such as Microsoft Purview, while enabling safe AI use. Its data-centric approach strongly aligns with our mission to deliver differentiated, high-value security technologies, and we’re excited to partner with Concentric AI to support customers and partners across the region.”
At the core of the offering, Concentric AI Semantic Intelligence™ leverages proprietary AI and large language models (LLMs) to accurately discover and continuously monitor sensitive data for risk. Furthermore, the platform enables direct remediation actions, including classification, permission management, data movement, and deletion. Its Semantic DLP capabilities extend protection even further by identifying shadow AI activity, applying contextual labeling, and blocking or redacting sensitive information in AI prompts while tracking every interaction and policy violation.
“Expanding our presence in Australia and New Zealand is an important step for Concentric AI as global demand for data security and AI protection continues to grow,” said Chris Farrelly, Regional Vice President, APAC at Concentric AI. “Partnering with Sektor gives us a strong distribution foundation in the region and enables our partners to quickly build and scale Concentric AI into their data security offerings.”
Together, Concentric AI and Sektor position themselves to meet rising demand for modern, AI-ready data security solutions across Australia and New Zealand.
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