Cohesity, a frontrunner in AI-driven data security, has announced the launch of the Cohesity Aspire Partner Program—a new, all-encompassing initiative designed to better support its global partner ecosystem. This strategic framework aims to simplify collaboration across various partner business models, helping them unlock new growth opportunities, improve profitability, and access advanced training and certifications.
“The Aspire Partner Program redefines our partner engagement model to accelerate mutual success,” said Mike Walkey, Senior Vice President of Global Partner Sales at Cohesity. “It’s a forward-thinking initiative that not only supports faster business growth but also enables flexibility for partners adopting new technologies like AI. Most importantly, it ensures that customers receive trusted, high-quality solutions from certified Cohesity partners.”
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Aspire is tailored for all types of partners—ranging from Resellers and Managed Service Providers to OEMs, Technology Integrators, and Cloud Marketplace vendors. Participants can qualify under three tiers—Associate, Preferred, or Premier—each offering a unique set of benefits. The program also features a dedicated distributor track aimed at enhancing the value chain for Cohesity resellers.
A key element of the Aspire program is its centralized partner portal, which acts as a one-stop resource hub, offering access to tools, support, and enablement content to streamline operations and growth strategies.
Three Pillars of the Aspire Program
Cohesity’s latest partner initiative is underpinned by a strategic investment across three core areas:
- Profitable Growth
Aspire incentivizes partners with competitive margins, performance-based rewards, and deal registration benefits. From joint go-to-market strategies and co-selling to shared pipeline development and demand generation, the program aims to support partner success throughout the entire sales journey. - Technical Enablement
The program promotes continuous learning through role-specific training paths and Cohesity Accreditations. Technical team members can earn multiple certifications to validate their expertise in real-world data management. Additionally, the Cohesity Aces initiative celebrates top-performing technical professionals by granting exclusive access to innovation labs, virtual hands-on experiences, and other high-value resources. - Market Differentiation
Aspire offers multiple pathways for partners to expand their service portfolios. Whether through delivering professional services, becoming certified training providers, or developing new solutions under the Professional or Elite Technology Partner levels, the program supports a wide spectrum of revenue-generating opportunities.
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Industry Endorsement and Early Adoption
Raphael Meyerowitz, VP of Partner Go-To-Market at Presidio, praised the new program:
“With Aspire, we can now provide more holistic solutions from Cohesity’s expansive portfolio. Its flexible structure aligns perfectly with our approach to creating customized solutions for diverse client environments.”
Mike Heintzelman, SVP of Advanced Solutions Vendor Management at TD SYNNEX, also highlighted the program’s potential:
“Aspire is tailored to support evolving partner needs, especially those shifting toward subscription models or broadening their service offerings. As a key global distributor, we’ve already aligned our investments with this program to accelerate time-to-market for partners.”
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Source: businesswire
