Brinqa, a leading innovator in unified exposure management, has strengthened its executive leadership team with the appointment of Heather Rubash as Chief Marketing Officer (CMO). The move reflects CEO Dan Pagel’s strategy to reimagine Brinqa’s market position by assembling a high-caliber leadership group dedicated to scaling growth and reinforcing the company’s standing in enterprise cybersecurity.
Rubash brings extensive experience in spearheading marketing strategies that deliver measurable business impact. At NetSPI, she played a pivotal role in increasing revenue sixfold, building out a global marketing function, and leading successful international launches. Her tenure at Total Expert saw similar success, driving a fivefold revenue increase, enabling major funding milestones, and significantly expanding the company’s marketing organization. Drawing on these achievements, she is poised to amplify Brinqa’s enterprise visibility, enhance its market presence, and chart the marketing strategy that fuels the company’s next growth phase.
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“Heather’s arrival marks another intentional step toward building the leadership team needed to execute Brinqa’s vision,” said Dan Pagel, CEO of Brinqa. “The market is signaling demand for a new era of exposure management, and Heather’s expertise in scaling brands and creating demand will be essential as we accelerate toward 2026.”
With support from Insight Partners, Brinqa has achieved record results in the first half of the year, reporting 40% growth in new customer acquisitions and a 28% increase in average Annual Recurring Revenue (ARR). Building on this momentum, the company is expanding its leadership ranks and enhancing platform innovation to help enterprises transform fragmented security data into actionable insights that reduce risk at scale.
“Enterprises don’t need more tools—they need clarity,” Rubash said. “Brinqa is uniquely positioned to transform exposure data into actionable intelligence that drives real outcomes. With the company’s remarkable growth this year, I’m thrilled to join at such a defining moment. I look forward to working with Dan and the leadership team to amplify Brinqa’s voice in the market, deepen enterprise relationships, and demonstrate the powerful business value of our platform. The urgency for unified exposure management has never been higher, and I’m excited to help lead Brinqa through its next wave of innovation.”
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Amad Fida, Chairman and Founder of Brinqa, added: “When Dan came on board as CEO, we committed to reshaping Brinqa for its next chapter. Heather’s appointment reinforces that vision. Her track record of marketing excellence in high-growth environments will ensure Brinqa continues to set the standard in exposure management.”
Rubash’s appointment follows a series of executive hires under Pagel’s leadership, including Brad Hibbert as Chief Operating Officer & Chief Strategy Officer and Erik Helms as Chief Revenue Officer. Together, this expanded leadership team is tasked with executing Brinqa’s refreshed vision and scaling enterprise growth.
Brinqa continues to lead the way in continuous exposure management, offering a platform that unifies complex and distributed exposure data with business-risk context. Trusted by Fortune 500 companies, Brinqa enables organizations to translate technical vulnerabilities into measurable business impact and achieve tangible risk reduction. As demand intensifies for modernized vulnerability management, Brinqa is positioned to meet the challenge with a proven platform, a strong leadership team, and a forward-looking vision for the future.
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