Cloaked, a consumer-focused privacy and security company, has successfully raised $375 million in a Series B funding round along with growth financing from General Catalyst’s Customer Value Fund. This significant investment highlights the increasing importance of data privacy in the age of artificial intelligence and reinforces Cloaked’s mission to make privacy a default standard rather than an optional feature.

The funding round was led by General Catalyst and Liberty City Ventures, with additional participation from prominent investors such as Lux Capital, Human Capital, Marquee Ventures, Fifth Growth Fund, NFL Players Association, LG Technology Ventures, Assurant Ventures, and DuckDuckGo. As a result, Cloaked is now well-positioned to accelerate its product development, expand its global presence, and strengthen its enterprise offerings.

Currently, Cloaked serves over 350,000 users and has experienced more than 10x growth in the past year. The company has built a comprehensive platform that allows individuals to take control of their personal data while actively combating what it describes as “data parasites.” By leveraging safe AI technologies, Cloaked aims to enforce stronger data privacy and cybersecurity measures across both consumer and enterprise environments.

“We’ve disguised more than 10 million identities, removed over a billion records from data broker sites, and screened more than 40 million calls – and we’re just getting started,” said Arjun Bhatnagar, co-founder and CEO at Cloaked. “The fight for consumer privacy is at an inflection point with Cloaked building the platform that makes privacy easy to understand, simple to defend, and a mandatory aspect of daily life.”

Moreover, the platform operates through three core pillars. First, its virtual identity system generates unique phone numbers, email addresses, and passwords on demand, effectively shielding user data before exposure. Second, its automated data removal feature continuously eliminates personal information from data brokers and people-search platforms. Third, its AI-powered Call Guard actively detects and blocks spam, scam, and fraudulent calls in real time.

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In addition, Cloaked has expanded into the enterprise space with its Digital Workforce Protection program. This solution addresses one of the most overlooked aspects of cybersecurity—the human attack surface. By identifying risks linked to employees’ personal digital exposure, the platform provides organizations with tools to mitigate vulnerabilities and strengthen overall security posture.

“Cloaked understands the urgency of this moment and continues to scale, build trust, and redefine the future of privacy through artificial intelligence,” said Mark Crane, Partner at General Catalyst. “Under Arjun and Abhijay’s leadership, the team has repeatedly demonstrated its ability to shape how individuals and organizations confront digital threats and bad actors, which is exactly why we’ve doubled down.”

Looking ahead, Cloaked plans to introduce AI-driven personal agents that will automatically monitor and enforce privacy preferences across users’ digital footprints. This innovation will transform privacy management from a reactive task into a proactive, continuous process.

“Cloaked is going to continue building what others can’t, innovation that’s pro-consumer, pro-privacy, and long overdue,” said Abhijay Bhatnagar, co-founder and Chief Technology Officer. “Too much of the industry treats privacy as an afterthought while racing to ship AI with no guardrails. We’ve assembled some of the sharpest, most relentless minds who are proving that it doesn’t have to be a tradeoff.”

Ultimately, this funding milestone signals strong investor confidence in privacy-first technology and positions Cloaked as a key player in shaping the future of secure, AI-driven digital experiences.

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