WatchGuard Technologies, a recognized leader in unified cybersecurity for managed service providers (MSPs), has unveiled its Fall 2025 “Real Security for the Real World: Zero Trust Network Edition” Roadshow. Building on the momentum of its spring series—which featured 23 events worldwide, drew more than 800 attendees, and generated hundreds of new business opportunities—the fall edition will span North America, Latin America, EMEA, and APJ, equipping partners to transform zero trust into measurable business growth.

Driving Real-World Security Outcomes

WatchGuard emphasizes that true security goes beyond technology—it requires partnership, collaboration, and operational alignment. Its Unified Security Platform® and adaptive partner programs are designed to reduce costs, simplify operations, and enhance customer value, giving MSPs a competitive edge in both compliance and cybersecurity delivery.

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A Growth-Oriented Roadshow

This series is structured to meet partners at every stage of their journey, from pipeline building and partner onboarding to accelerating revenue with newly engaged MSPs. By offering practical strategies, sales acceleration tools, and proven frameworks, the program enables participants to strengthen client security outcomes while boosting their own profitability.

“This roadshow isn’t just about presenting products—it’s about creating shared success,” said Karen Ray, Global VP of Field and Partner Marketing at WatchGuard. “Our partners are at the core of our strategy. We aim to simplify complexity, restore visibility, and empower them to use cybersecurity as a true growth engine.”

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Business-Centric Format with Actionable Insights

Unlike traditional technical events, the Real Security for the Real World Roadshow focuses on business impact. Attendees will engage in sales-focused sessions, light technical overviews, and live demos of WatchGuard’s latest innovations. The program includes step-by-step playbooks for services such as Managed Detection and Response (MDR), FireCloud Internet Access, and Zero Trust Network Access (ZTNA)—covering how to design, market, implement, and scale these offerings. Sessions will also outline scalable service models and positioning strategies suitable for diverse client needs.

Zero Trust as a Market Differentiator

Zero trust remains the centerpiece of the fall series, addressing the reality that the traditional network perimeter has dissolved in today’s environment. The roadshow will equip MSPs with clear guidance on operationalizing zero trust and embedding it into profitable, recurring service models.

Extending Value Beyond the Roadshow

To ensure momentum translates into execution, each stop on the roadshow will be followed by regional enablement sessions. These will include virtual training and deep-dive workshops designed to prepare partners for service deployment, product integration, and technical readiness.

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