Seedtag, a global leader in neuro-contextual advertising, has announced an expanded partnership with HUMAN Security, a cybersecurity firm focused on protecting digital ecosystems from bots, fraud, and online risks. The collaboration builds upon an existing integration via Beachfront, reinforcing Seedtag’s efforts to deliver fraud-free advertising across connected TV (CTV) and the open web.
The enhanced partnership integrates HUMAN’s Ad Fraud Defense solutions, including MediaGuard, directly into Seedtag’s infrastructure. This ensures fraudulent activity is filtered out and ad supply is authenticated prior to delivery, offering advertisers cleaner inventory and publishers reliable real-time traffic validation.
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“With third-party data becoming less dependable and transparency more critical than ever, marketers want greater accountability and quality in media supply,” said Mike Villalobos, SVP of Strategy and Commercial Operations at Seedtag. “This deeper integration with HUMAN allows us to deliver fraud-free, high-attention ad inventory across the open web and CTV, enabling brands to activate campaigns with confidence that every impression is verified.”
The collaboration also enhances the performance of Seedtag’s AI engine, Liz, which leverages both pre-bid fraud mitigation and post-bid measurement insights. This dual-layered defense not only detects fraud before bids are placed but also provides campaign-level transparency after impressions are delivered, ensuring advertisers achieve both security and performance optimization.
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“Seedtag’s dedication to providing authentic, fraud-free media aligns perfectly with our mission to safeguard the digital advertising ecosystem,” said Rick Holtman, SVP Global Sales at HUMAN. “This strengthened partnership is a natural next step in supporting their goal of delivering contextually relevant and secure advertising experiences.”
Seedtag’s neuro-contextual platform is designed to move beyond traditional targeting, using signals tied to interest, emotion, and intent to create campaigns that engage audiences across premium CTV, video, and web environments.
Looking ahead, Seedtag and HUMAN plan to explore additional opportunities for collaboration, including richer pre-bid data collection and advanced brand safety solutions. These initiatives aim to enhance future joint activations while reinforcing Seedtag’s commitment to measurable, intelligence-driven advertising outcomes.
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