Loti AI, a leader in likeness protection technology, today announced it has secured an additional investment from Khosla Ventures for its seed funding. This new investment brings the total amount of capital raised to $6.65 million. The seed round was led by FUSE and Bling Capital, with participation from K5 Tokyo Black, Ensemble, and AlphaEdison.
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Loti leverages advanced AI to accurately detect and remove unauthorized content featuring clients’ likenesses online, including social media impersonations, deepfakes, voice simulations, and leaks. The company offers Loti Watchtower to surface, identify, and remove unauthorized content; and Loti Enforce to eliminate unlicensed distribution based on contract terms. Loti has inked strategic partnerships with major talent agency WME and other major agencies, and works directly with the biggest celebrities in the world to secure their digital presence.
“Content on the internet is uncontrolled, easily manipulated, distributed or faked – and anyone can do it,” said Luke Arrigoni, founder and CEO of Loti AI. “Loti protects celebrities and other public figures from misleading and manipulated images, videos, and audio that can undermine and even destroy their brand and reputation.”
Digital Likeness Protection for Public Figures
Deepfakes and other unauthorized content are growing in line with the rise of AI, posing serious risks to public figures’ brands and businesses. Loti’s recent data shows a 40% jump in detected deepfakes in the past month alone.
Loti offers unparalleled online protection to public figures, artists, athletes, creators, and executives. The company’s proprietary technology scans more than 450 million digital assets each day across major social platforms (YouTube, Instagram, TikTok, Reddit, Pinterest, X), the public internet, and adult sites. The company leverages advanced AI to identify any unauthorized likeness and automatically remediate with a rules-based takedown engine. To date, Loti’s auto-takedown functionality has a 95% success rate within 17 hours.
Unlike detection tools that determine whether something is a deepfake, Loti is focused on proactive protection. By integrating state-of-the-art AI with a robust architectural foundation, Loti can scale massively while maintaining exceptional accuracy. Loti works continuously in the background to find, identify, and take down unauthorized content as fast as possible – whether it is deepfaked, altered, or an unlicensed use. This ensures ongoing protection for creators and brands in a rapidly evolving digital landscape, while also offering quick response times and comprehensive coverage worldwide.
“AI deepfakes and other unauthorized content has already become a cornerstone challenge in the age of GenAI as evidenced by recent image model launches, and influencers, politicians, and celebrities will need to grapple with this new reality,” said Jon Chu of Khosla Ventures.
Jon added, “Loti is already protecting the largest celebrities in the world, and Luke and his team have utilized their deep experience in entertainment and deepfake technology to build the only platform today that stops misinformation, fraud, and scams both in real time and at web scale. This has allowed Loti’s clients to reclaim control of their brand and image and protect their likeness in a GenAI world.”
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Source – BusinessWire
