Demonstrating the rapidly accelerating pace of Rebate Management, ebate Software Limited has acquired e-bate Limited. ebate Software Limited is an independent organization formed from Evolved Ideas, a UK-based bespoke software development, technology consultancy, and staff augmentation services provider.

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e-bate Limited was founded in 2019 and quickly grew into a leading player in the rebate management business through the license of software solutions that help organizations manage complex, high-value rebate programs among industries like automotive, pharma, retail, and construction.

It’s more than an acquisition; it is the strategic partnership of ebate Software Limited with Enable-the world’s leading rebate management platform-in innovating rebates through modernization, efficiency, financial focus, and data-driven analysis. Security and stability for e-bate Limited customers are further enhanced.

Colette Wyatt, CEO of Evolved Ideas and co-founder of e-bate Limited, added the following: “This is an exciting milestone for Evolved Ideas and the rebate management industry. This acquisition means that we can ensure continued high levels of service for the customers of e-bate Limited. Our partnership with Enable further expands our technical capability and strengthens our financial foundation.”

Andrew Butt, founder and CEO of Enable, added, “Our partnership with Evolved Ideas, and our financial investment in its success, will create significant additional value for rebate strategists. The industry is undergoing a transformative shift, driven by technological advancement, which is making leading companies collaborate and set new standards. This partnership, together with our recent acquisition of Profectus’s Rebate Deal Management arm and the launch of AI-based analytics, underlines our commitment to enable trusted trading relationships where companies serve customers better through rebates. In bringing together our strengths, we’re driving not just better service delivery but shaping the future of the industry.

Rebates are fundamental to a $100 trillion supply chain, enabling partners to incentivize and collaborate efficiently. The more complex the rebate programs become, the more bespoke incentives the business is looking for. Rebate management platforms simplify this increasingly complicated landscape to drive quantifiable financial outcomes, such as higher margins, sales growth, and effective engagement with partners on a single platform.

This collaboration is all the more exciting because it teams up three Midlands, UK-based tech companies to drive home a growing influence of the region within the tech sector and what’s possible when this is delivered to the world stage.

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