CrowdStrike announced findings from a new Canalys study, part of Omdia, revealing that its Falcon® platform delivers the strongest economic multiplier across the cybersecurity partner ecosystem. According to the report, partners earn as much as $7 in services revenue for every $1 customers invest in the Falcon platform—setting a new benchmark for industry value creation.
The analysis spanned CrowdStrike’s global ecosystem, including system integrators, managed service providers (MSPs), managed security service providers (MSSPs), and next-generation resellers. Results showed that partners offering a complete services portfolio—advisory, design, procurement, implementation, adoption, and managed services—captured the highest returns. Notably, managed services contributed nearly half (around 46%) of the total services revenue tied to Falcon. A key growth driver has been Falcon® Next-Gen SIEM, which enables partners to scale high-margin practices, expand revenue opportunities, and deliver year-over-year value amplification.
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“Canalys’ research underscores the Falcon platform’s unmatched role in powering partner growth,” said Daniel Bernard, Chief Business Officer at CrowdStrike. “From day one, partners see measurable returns, and those delivering end-to-end Falcon services are securing industry-leading margins and long-term growth. By combining our AI-native technology with our Services Partner Program, we’re empowering partners to strengthen customer outcomes and build resilient, profitable practices.”
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Unlike many partner ecosystems where service value diminishes over time, the study found Falcon-driven partner services continue to compound annually. Returns were shown to depend on maturity, service breadth, scale, and global reach, further distinguishing CrowdStrike as the leading ecosystem in the cybersecurity space.
“Cybersecurity remains one of the fastest-growing opportunities in the channel, and partners are actively seeking platforms that can anchor sustainable, profitable practices,” said Jay McBain, Chief Analyst at Canalys. “Our research shows CrowdStrike partners consistently outperform industry averages, with managed services and lifecycle delivery driving long-term revenue growth. With its AI-native foundation and growing partner program, CrowdStrike is well-positioned at the heart of this industry shift.”
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