Today, Barracuda Networks, Inc., a market leader in cloud-first security solutions, has launched a brand new AI assistant within the Barracuda Partner Portal. This latest feature helps enrich searches on the portal and brings new enabling features to the table, which results in saved time and increased productivity among partners. Barracuda is one of the earlier security vendors to take in AI into partner portals to provide this level of support.
The Barracuda AI Assistant makes it possible for partners to have quick access to information around Barracuda solutions, the Partner Success Program, and other portal resources, shortening the time it takes for them to support the customer in ensuring their success.
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The AI Assistant is available 24/7 and can reply to product-related questions at the drop of a hat. This fosters better sales conversations between partners and customers or prospective clients. For example, they can question what best discovery questions there are to identify opportunities for application security, key benefits of Barracuda XDR, or what virtualization platforms are supported by the CloudGen Firewall. The AI tool itself references a large portion of all things Barracuda, from the Partner Program Guide to sales playbooks to e-books, data sheets, and more.
“We are thrilled to offer our partners this best-in-class tool – one of the very first of its kind – so they are easily equipped to find the latest information on Barracuda’s solutions, services, certifications, and sales tools to best enhance their experience,” said Barracuda’s Vice President of Worldwide Partner Ecosystems Jason Beal. “This AI Assistant will also provide additional support for successful sales conversations.”
Michael Seele, founder and CEO of Protea Networks GmbH, said, “The Barracuda AI Assistant is a game changer. It’ll save us all a lot of time and improve productivity as it aids in the quick ways of finding tools and content we didn’t know how to find quickly. I can’t wait to put it to work so I can get answers and sales tools even faster.”
The Barracuda Partner Success Program, launched in December 2023, is all about enabling global partner success based on one cohesive success model and partner flexibility throughout motions. Some important things setting this program apart in support of reseller partners across multiple routes are resale, MSP, and marketplaces, with benefits and resources for business impact from their total sales.
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