In today’s cybersecurity landscape, marketers face an intense challenge. This is how to break through the noise and engage the right decision-makers with precision. The traditional shotgun approach to marketing no longer cuts it. Enter Account-Based Marketing (ABM) with ABM Companies. A powerful strategy that’s quickly becoming essential for cybersecurity companies. They are aiming to accelerate pipeline growth and win high-value deals in 2025.
If you work in the cybersecurity marketing space, you know that purchasing is multifaceted and involves numerous influencers. These are like CISOs, security architects, compliance officers, and IT managers. ABM helps you break through the clutter and focus your efforts on the most valuable accounts. Sending the right, relevant message that will drive engagement and conversions.
Let’s go a bit deeper into what ABM really is for cybersecurity marketing and take a look at the top 10 ABM companies leading businesses like yours to targeted growth this year.
What Is ABM in Cybersecurity Marketing?
Account-based marketing in cybersecurity is not an easy task. It’s a strategic approach where marketing and sales collaborate to pursue a very high-curated list. Which is of high-value accounts with focused campaigns. Unlike broad, generic campaigns, ABM Companies targets the companies and decision-makers that fit your ideal customer profile. With messaging tailored to their particular security pain points and compliance needs.
With so much at risk in cybersecurity, lengthy sales cycles, and multi-buyer buying groups, ABM enables teams to build more significant relationships. These, too, with every single key stakeholder, from the CISO who is worried about threat mitigation. Through to the compliance officer, most worried about regulatory compliance.
Having established how ABM is a cybersecurity marketing game-changer. So, let’s proceed to the best ABM Companies that are implementing world-class ABM solutions and facilitating actual growth in 2025.
List of The 10 ABM Companies in Cybersecurity to Fuel Growth in 2025
1. Intent Amplify
Intent Amplify is a platform specifically built for cybersecurity and IT markets. Leaning on AI-powered intent data collected from over 1 billion daily digital interactions. It focuses on accounts showing active research behavior surrounding security solutions. Through the union of omnichannel demand generation, such as email, content syndication, and install base targeting. With intent-based account-level analysis, Intent Amplify delivers the right message to the right folks. And it doesn’t matter if those folks are CISOs, compliance officers, or threat analysts.
From driving intent with pertinent content to booking qualified leads that fast-forward sales cycles. Intent Amplify is every cybersecurity marketer’s best ally, and also one of the best ABM Companies you know. The ability of the tool to align the marketing and sales organizations with real-time dashboards promotes collaboration. This is crucial in complex, multi-stakeholder cybersecurity sales. Intent-driven ABM tools like Intent Amplify deliver 40% quicker deal velocity & 35% improved pipeline conversion rates. This is according to the latest industry benchmarks.
2. Demandbase: The Enterprise ABM Powerhouse
Demandbase has been the benchmark for other providers of ABM for years. Through its AI-driven account discovery and intent data, security marketers are able to detect purchase intent early on. Even before prospects reveal themselves. Demandbase’s ABX (Account-Based Experience) approach extends ABM from marketing through to sales and customer success and offers a complete lifecycle engagement model.
Cybersecurity firms appreciate Demandbase for its ability to address messaging in intricate buying groups. This includes CIOs, security architects, legal advisors, and procurement teams. Demandbase customers have a 171% increase in average contract value over generic marketing, illustrating its success in B2B cybersecurity markets.
3. 6sense
6sense is a predictive analytics leader that employs AI to decode anonymous buyer intent signals across multiple digital touchpoints such as web interactions, content downloads, and social media engagement. To cybersecurity marketers, this translates into exposing concealed in-market accounts lost to competitors and tailoring outreach efforts accordingly. 6sense’s platform gives rich visibility into buyer journeys, allowing teams to craft personalized messaging tied to each account’s current situation and pain points. Their orchestration platform is built to support multichannel campaigns that trigger relevant content through email, display ads, and sales outreach. Additionally, 6sense’s superb integration with sales and marketing tech stacks enables seamless data flow and paired reporting, both of which are essential for measuring ROI on high-stakes cybersecurity deals.
4. Leadspace
Leadspace delivers a B2B customer data platform that uses AI to build, enrich, and prioritize account and contact data. The Leadspace empowers cybersecurity marketers to discover and eventually prioritize the highest-value accounts using intent, engagement, and fit scoring.
With advanced segmentation and data unification capabilities, Leadspace enables highly targeted multichannel campaigns across advertising, email, and sales outreach. Its strength lies in combining first-party data with third-party insights to create robust account profiles, especially helpful in cybersecurity, where understanding technology infrastructure and risk appetite is essential.
5. ZoomInfo
ZoomInfo is a leading go-to-market intelligence platform that offers cybersecurity marketers with AI-prepared data, credible information, and automation for targeted ABM. It also caters to over 35,000 businesses and helps with identifying decision-makers, buying committee mapping, and surfacing intent signals, allowing marketers to create and execute faster and more intelligent outreach.
ZoomInfo is the ideal choice for security-conscious organizations that require reliable, privacy-safe data, as it is fully GDPR and CCPA compliant. Certainly, through its integrations with top CRMs and marketing platforms, sales and marketing teams are on the same page with high-intent accounts. Cybersecurity firms using ZoomInfo in 2024 saw a 29% lift in ABM campaign conversions.
6. RollWorks
RollWorks offers an elastic ABM solution for addressing the needs of any burgeoning cybersecurity company, as well as long-standing big organizations. Their technology has strong data integrations, including intent signals, firmographic, and technographic data, that support precise account segmentation. Cybersecurity marketers appreciate RollWorks for its ability to engage and convert high-quality audiences in display, social, and also email channels, and provide end-to-end measurement solutions to measure account engagement and pipeline impact. RollWorks also facilitates look-alike modeling, which allows businesses to target new accounts with similar profiles as their best customers today, a sound approach to reach-building for niche cybersecurity markets.
7. N.Rich
N.Rich is an ABM platform that focuses on driving revenue with full-funnel visibility, robust targeting, and granular campaign-level analytics. For cybersecurity companies, N.Rich enables proactive targeting of ideal customer profiles through real-time intent signals and targeted ad experiences. Eventually, what sets N.Rich apart is its simplicity in designing multichannel campaigns and optimizing them for engagement based on audience behavior. Its transparent reporting tools make it easy for marketing and sales teams to align around active accounts and demonstrate ROI in cybersecurity campaigns.
8. Madison Logic
Madison Logic specializes in intent data and predictive analytics, giving cybersecurity marketers an early advantage by targeting in-market accounts before the competition. Their platform collects intent signals from hundreds of millions of web interactions and applies advanced analytics to uncover accounts with increasing interest in cybersecurity offerings. Madison Logic enables targeted content syndication and account-based advertising campaigns to shape decision-makers at the right moment. Their detailed coverage helps marketers optimize spend and messaging, something of particular value in cybersecurity, where budgets must be justified through demonstrable ROI.
9. Bombora
Bombora is a top-tier B2B intent data provider that enables cybersecurity marketers to pinpoint companies actively researching security topics. Through its proprietary data co-op, Bombora gathers behavioral signals from millions of B2B websites, identifying which organizations are surging in interest across key cybersecurity themes. By integrating this intent data into ABM platforms and CRMs, marketers can better prioritize high-intent accounts and personalize outreach at scale. Bombora’s real-time insights help drive pipeline acceleration, especially in cybersecurity, where early engagement often determines deal success.
10. Metadata.io
Metadata.io streamlines demand generation by combining AI-driven account targeting and dynamic campaign optimization. Cybersecurity marketers like Metadata.io’s capacity to minimize the need for manual campaign management and optimize pipeline velocity. Metadata.io tests, optimizes, and improves ads, emails, and landing pages continuously through real-time performance data, resulting in optimal engagement with target accounts. Metadata.io also offers transparent attribution models so cybersecurity marketers can directly attribute ABM efforts to revenue outcomes, thus making it easy to prove investment in advanced marketing programs.
How These ABM Companies Drive Targeted Growth
To succeed within the sophisticated world of cybersecurity in 2025, you need more than great technology; you need smart, focused marketing fueled by the right ABM solutions. Every company mentioned here is doing something different, ranging from intent-driven predictive insights to one-to-one content orchestration, all of which are designed to assist you in engaging and closing your most profitable accounts quickly.
Selecting the right ABM partner will revolutionize your marketing results, enabling you to drive faster pipeline growth, better sales alignment, and higher ROI in a rapidly changing and competitive market.
FAQs
1. Why is ABM more effective than traditional marketing in cybersecurity?
ABM focuses on high-value accounts with tailored messaging, helping cybersecurity teams engage multiple stakeholders like CISOs and compliance officers more effectively than generic campaigns.
2. How does intent data improve ABM results in cybersecurity?
Intent data helps identify accounts actively researching security topics, allowing marketers to engage them early with personalized content and speed up the sales cycle.
3. What should I look for in an ABM platform for my cybersecurity firm?
Prioritize platforms with strong intent data, multi-channel campaign support, CRM integration, and the ability to target multi-persona buying committees in complex security deals.
4. Can ABM help with long sales cycles common in cybersecurity?
Yes, ABM shortens the sales cycle by aligning marketing and sales around real buying signals, ensuring more relevant outreach to the right decision-makers at the right time.
5. Are these ABM platforms suitable for mid-size cybersecurity companies, too?
Absolutely. Many ABM providers like Intent Amplify and RollWorks offer scalable solutions that work well for both emerging and enterprise-level cybersecurity firms.
If you’d like to learn more about intent-based ABM being capable of optimizing your pipeline strategy, simply inquire! To participate in our interviews, please write to us at sudipto@intentamplify.com
