Orchestra has expanded its crisis communications practice by adding senior leadership and restructuring internal talent to address growing demand for enterprise risk advisory, crisis response, and reputation management services across industries. As organizations face increasingly complex regulatory, political, health, and corporate risk environments, the firm is strengthening its ability to deliver integrated crisis and issues-driven communications support.
This expansion follows the firm’s launch of a dedicated Crisis Communications Practice last year, led by Managing Director Andrew Friedman. The move demonstrates Orchestra’s continued investment in crisis, legal, and high-impact communications at a time when organizations must respond quickly to rapidly evolving threats and reputational challenges. Consequently, the firm is positioning itself to support clients navigating high-pressure decision-making environments more effectively.
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As part of the growth strategy, Orchestra appointed Deepika Sandhu as Senior Vice President for Legal and Crisis Communications. Based in New York and Washington, D.C., Sandhu reports directly to Friedman and brings nearly 20 years of global experience guiding organizations through high-stakes crises and enterprise risk scenarios across North America, Europe, and Asia. Her addition strengthens Orchestra’s ability to provide global crisis advisory support to multinational clients.
Before joining Orchestra, Sandhu held senior leadership roles at Edelman, Ogilvy Public Relations Worldwide, and Zeno Group, where she advised multinational organizations on complex health, corporate, and public affairs challenges. Most recently, she built and led the first enterprise crisis and internal communications function at the American Chemical Society. During her tenure, she created a company-wide crisis and resilience framework designed to strengthen executive decision-making and organizational preparedness.
In addition, Kwame Belle has transitioned into the expanding crisis practice. Throughout his career, Belle has helped companies, executives, institutions, and mission-driven organizations manage situational preparedness, rapid response strategies, and reputation-sensitive scenarios involving corporate strategy, technology governance, economic policy, and corporate responsibility. Meanwhile, Alisha Sahi also joined the crisis practice after previous roles at Citadel and MSNBC, bringing cross-sector crisis and media experience.
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“As risk becomes more interconnected across legal exposure, public scrutiny and operational decision-making clients need integrated counsel that can move just as fast as events unfold,” said Friedman. “This expansion strengthens our ability to help leaders anticipate risk, respond under pressure and protect long-term value.”
“Organizations are operating in environments where legal, reputational and operational risks are deeply intertwined,” said Sandhu. “Orchestra’s approach reflects that reality combining scenario planning, rapid response and leadership counsel in a way that’s disciplined, practical and grounded in how decisions actually get made.”
Overall, the expanded crisis practice will support clients across corporate, healthcare, policy, nonprofit, and public affairs sectors. Furthermore, it will leverage Orchestra’s integrated agency model and specialist network to deliver coordinated, high-impact crisis communications and risk advisory services as global business risks continue to intensify.
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