Bolster AI has announced a strategic partnership with a leading global cybersecurity and cloud computing company to introduce Brand Guardian, a new solution designed to combat the rising wave of AI-driven fraud. With this launch, the company aims to help enterprises proactively detect and disrupt brand impersonation and phishing campaigns that increasingly target customers.
To begin with, digital fraud has rapidly emerged as one of the fastest-growing attack surfaces in cybersecurity. As generative AI continues to evolve, attackers are now able to create highly convincing fake websites, domains, and digital identities at scale. Consequently, fraud campaigns have become more sophisticated and harder to detect. In many cases, cybercriminals leverage techniques such as geo-fencing, conditional content delivery, and infrastructure filtering. As a result, real users encounter realistic phishing experiences, while automated security tools fail to detect any malicious activity.
In response to these challenges, Brand Guardian combines global internet infrastructure with Bolster AI’s advanced fraud detection and automated takedown capabilities. This integrated approach enables organizations to identify fraudulent campaigns earlier and mitigate threats more effectively. Furthermore, the solution helps security teams shift from reactive responses to proactive fraud prevention strategies.
“Cybersecurity teams have spent decades focused on protecting corporate infrastructure, but the fastest-growing attack surface today is the customer,” said Rod Schultz, CEO of Bolster AI. “Attackers are using AI to launch impersonation campaigns faster than organizations can respond. By combining global internet infrastructure with Bolster’s AI-driven detection and automated disruption capabilities, we’re helping security teams shift from reacting to individual phishing pages to disrupting entire fraud campaigns.”
Moreover, this collaboration enables enterprises to gain deeper visibility into brand abuse across the internet. Organizations can now detect impersonation attempts earlier by identifying fraudulent domains, websites, social media profiles, and malicious email infrastructures linked to brand misuse. Additionally, Brand Guardian allows security teams to observe attacks from the victim’s perspective, which is critical for uncovering hidden threats that rely on targeted delivery mechanisms.
Another key advantage is the platform’s ability to accelerate response times. Through automated investigation and takedown workflows, enterprises can remove fraudulent assets before they impact customers. At the same time, the solution provides insights into campaign impact by correlating infrastructure signals, allowing organizations to understand the broader scope of fraud operations.
“Digital fraud is evolving at an unprecedented pace as attackers use automation and AI to scale their operations,” said Chris Kissel, IDC Security & Trust Research Vice President. “Combining global internet infrastructure with Bolster’s AI-driven fraud detection and disruption technology represents an important step forward in helping enterprises protect their customers and their brands.”
Ultimately, as cybercriminals increasingly target customers as entry points into organizations, solutions like Brand Guardian play a crucial role in strengthening brand protection and maintaining digital trust in an AI-driven threat landscape.
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