Armis has announced the appointment of Simon Mouyal as its new Chief Marketing Officer, marking a strategic move to accelerate global growth and strengthen its position in the cyber exposure management market. As organizations face increasingly complex cyber risks, Armis is doubling down on leadership talent to scale its go-to-market strategy and expand adoption of its flagship platform, Armis Centrix™. Consequently, Mouyal will play a critical role in shaping the company’s global marketing vision and execution during its next phase of expansion.

In his new role, Mouyal will lead Armis’ worldwide marketing organization, focusing on driving demand generation, enhancing brand positioning, and supporting continued product innovation. Additionally, he will work to align marketing strategies with the company’s broader mission of helping enterprises gain full visibility into their attack surface and proactively manage cyber exposure. This leadership addition comes at a time when Armis is experiencing rapid growth and increasing market traction.

“As we enter our next chapter of hyper-growth, I’m thrilled to have Simon joining our leadership team,” said Yevgeny Dibrov, CEO and Co-Founder of Armis. “Simon will be instrumental in modernizing our global marketing engine and solidifying Armis as the definitive leader in cyber exposure management. He’s a category creator and has a proven track record of leading world-class marketing organizations. He will focus on deepening our engagement with customers and partners, and scale our demand generation programs.”

Mouyal brings more than 25 years of experience in cybersecurity and SaaS marketing, making him well-positioned to lead Armis through its next growth phase. Throughout his career, he has helped organizations such as CyberArk and athenahealth establish strong market positions and effectively communicate their value propositions. Therefore, his expertise in brand building, demand generation, and market expansion will be instrumental in driving awareness and adoption of Armis’ AI-powered solutions.

Furthermore, his appointment aligns with Armis’ ongoing efforts to expand the capabilities of Armis Centrix™, particularly in areas such as application security and vulnerability management detection and response. As enterprises increasingly rely on AI-driven development and digital transformation, the need for comprehensive visibility and contextual security insights continues to grow. As a result, Armis is positioning itself as a leader in delivering unified cyber exposure management solutions.

“The cybersecurity landscape is shifting again – we are entering the era of continuous threat exposure management and agentic AI. You cannot secure what you cannot see, and you cannot secure properly what you do not understand in context,” said Mouyal. “Armis is the only company that has built a foundational Asset Intelligence Engine, required to protect the entire attack surface for some of the largest companies in the world. I couldn’t be more excited to build on Armis’ incredible momentum and help scale and modernize our global go-to-market engines to match the incredible speed of our product innovation.”

Looking ahead, Armis plans to leverage Mouyal’s leadership to further enhance customer engagement, strengthen partner relationships, and expand its global footprint. By combining innovative technology with a modernized marketing approach, the company aims to accelerate adoption of its platform while reinforcing its position as a category leader.

Ultimately, this appointment reflects Armis’ broader strategy to align strong leadership with cutting-edge innovation. As cyber threats evolve and enterprise environments become more complex, companies require not only advanced security solutions but also clear communication of value. With Mouyal at the helm of marketing, Armis is well-positioned to deliver both.

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