AdRoll Strengthens Ad Performance and Trust with HUMAN Security Integration

AdRoll, an AI-powered advertising platform designed for growth-focused marketers, has announced a strategic integration with HUMAN Security, a leading cybersecurity firm specializing in protecting digital interactions from bots, fraud, and malicious automation. This collaboration enhances AdRoll’s ability to deliver measurable, high-quality ad performance—ensuring every impression reaches a verified human audience.

Through the integration of HUMAN’s Ad Fraud Defense suite, AdRoll is elevating its campaign integrity and improving return on ad spend (ROAS). The solution unites MediaGuard, HUMAN’s real-time pre-bid fraud prevention technology, with FraudSensor, its post-bid analysis tool. Together, they form a closed-loop system that enables AdRoll to refine its bidding algorithms continuously and guarantee that advertiser budgets are allocated to genuine, viewable media inventory.

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For AdRoll’s clients, this integration translates into improved campaign outcomes, optimized budget efficiency, and stronger confidence that ads are reaching authentic viewers. Fraud detection now occurs in real time—screening invalid traffic (IVT) in less than 12 milliseconds across desktop, mobile, in-app, and connected TV (CTV) channels. The post-bid validation process adds another layer of insight, allowing marketers to fine-tune their strategies and consistently enhance ROAS.

“Advertisers shouldn’t have to choose between reach and safety,” said Lizzie Chapman, Vice President of Technology Partnerships at AdRoll. “By bringing together HUMAN’s Ad Fraud Defense and Viewability solutions, we’re giving marketers the transparency and confidence they need to ensure every impression is both legitimate and impactful—driving smarter, performance-led investments.”

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AdRoll is also the first demand-side platform (DSP) to incorporate HUMAN’s new Viewability solution, which delivers transparent, log-level performance metrics across diverse ad formats. This data directly informs AdRoll’s BidIQ machine learning engine, enabling advertisers to make better decisions around pricing and placement while maximizing overall campaign efficiency.

“HUMAN and AdRoll share a common mission to uphold the integrity of the digital advertising ecosystem,” said Geoff Stupay, Senior Vice President and Global Head of Product at HUMAN Security. “By combining real-time fraud prevention with clear, data-driven viewability insights, AdRoll is redefining how advertising platforms can achieve performance excellence while ensuring trust and transparency.”

With this integration, AdRoll reinforces its commitment to smarter, safer, and more efficient advertising—empowering marketers to focus on meaningful engagement and measurable business growth.

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Tags: AdRoll, advertising, campaign integrity, cybersecurity firm, Fraud Detection, HUMAN Security

CyberTech Staff Writer

CyberTech Staff Writer is a seasoned cybersecurity expert and analyst with over 20 years of experience in IT security and networking. Passionate about safeguarding digital landscapes, they specialize in identifying, assessing, and reporting cyber threats and best practices to help enterprises prevent and recover from cyber disasters. Their expertise covers cloud security, application security, ransomware assessment, threat intelligence, incident response, Zero Trust Network Access (ZTNA), and more. As a recognized thought leader in the cybersecurity community, the CyberTech Staff Writer collaborates to deliver insightful, actionable content that empowers organizations to build strong, proactive defenses against evolving cyber threats.