NowSecure, a leading authority in Mobile Application Risk Management (MARM), has introduced NowSecure Privacy, the first end-to-end privacy solution designed specifically for mobile applications. This platform equips developers, security teams, and privacy professionals with the tools needed to identify and remediate systemic gaps that compromise app privacy.

The solution allows organizations to proactively detect and address privacy leaks in both first-party and third-party mobile apps before they escalate into breaches or public incidents. NowSecure Privacy also ensures that an app’s data usage disclosures in public app stores accurately reflect its actual behavior. By aligning app store attestations with real-world app operations, enterprises can avoid costly privacy violations, maintain regulatory compliance worldwide, and preserve uninterrupted app store access.

Cyber Technology Insights : UK Businesses Face Surge in Cyber-Attacks as Zenzero Launches Zensec to Deliver National-Level Response

Research Highlights Widespread Privacy Vulnerabilities in Mobile Apps

Coinciding with the product launch, NowSecure released research exposing significant privacy risks in mobile applications. The study underscores the limitations of traditional analysis approaches, which often fail to prevent sensitive data exposure. Key insights from the report include:

  • In a sample of 50,000 apps tested in August 2025, over 77% contained common types of personally identifiable information (PII).
  • Most mobile apps rely heavily on third-party components such as SDKs. The research found that 98% of iOS apps had incomplete privacy manifests, omitting details on third-party data usage and failing Apple’s transparency requirements.
  • 35% of iOS apps did not fully disclose collected data, while 10% of Android apps lacked a data safety section in their Google Play listings.
  • Since August 2025, testing of 25,000 apps showed that 75% of iOS apps and 70% of Android apps collected or shared sensitive data with third parties, including tracking domains.

Cyber Technology Insights : IonQ Appoints General John W. “Jay” Raymond to Board of Directors

Out of 183,000 mobile apps scanned in 2025, 18.3% incorporated AI functionality, and 3,541 sent data to AI endpoints, creating potential risks of sensitive data leakage and intellectual property loss.

While traditional mobile app security testing focuses on vulnerabilities, it does not address privacy risks. NowSecure Privacy fills this gap, detecting hidden data flows and discrepancies between app store disclosures and actual data collection in third-party SDKs. Combining security and privacy testing is crucial for protecting user data, meeting compliance obligations, and safeguarding brand reputation.

“Mobile applications remain one of the largest sources of enterprise privacy risk, yet many organizations continue to overlook these threats,” said Ed Amoroso, CEO of Tag Cyber. “NowSecure Privacy represents a significant advancement in mobile application risk management, giving enterprises the transparency and control needed to ensure both code integrity and data privacy while reinforcing user trust.”

Cyber Technology Insights : Wallarm Leads Development of New A2AS Standard for Agentic AI Security

To participate in our interviews, please write to our CyberTech Media Room at sudipto@intentamplify.com