Norton, part of Gen Digital, has introduced a new AI-powered security feature that helps users detect scams directly within ChatGPT. The company has integrated its Genie scam protection assistant into the AI platform, enabling people to analyze suspicious messages and make safer online decisions in real time.
As digital scams continue to evolve, everyday messages such as fake delivery alerts, urgent bank notifications, or impersonation messages from colleagues and trusted brands are becoming increasingly common. Consequently, many individuals now turn to AI tools like ChatGPT to verify whether a message or link is legitimate. Recognizing this behavior, Norton developed the Genie assistant to bring its cybersecurity intelligence directly into those conversations.
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With the new Norton app available inside ChatGPT, users can easily share suspicious emails, text messages, links, or even images for analysis. The tool then evaluates the content and quickly provides guidance on whether the message appears safe, suspicious, or likely to be a scam. As a result, users receive immediate insights without needing to leave their AI conversation environment.
“AI is quickly becoming part of our daily lives. People are already asking ChatGPT whether they should click, pay, or respond,” said Leena Elias, Chief Product Officer at Gen. “With Genie in ChatGPT, we are extending Norton’s scam analysis and advice directly into those conversations. In addition to the comprehensive protection people receive with Norton 360, we’re helping them make safer decisions in the moment.”
Furthermore, the launch comes at a time when scam activity is rapidly increasing. According to the Gen Threat Report, more than 90% of threats targeting individuals in 2025 were related to scams, phishing attacks, and fraudulent advertisements. These attacks often appear convincing and ordinary, making it difficult for users to distinguish between legitimate communication and malicious attempts.
The Norton Genie assistant addresses this challenge by examining more than just suspicious links. Unlike many traditional security tools that rely solely on URL reputation checks, Genie analyzes the entire context of a message. This includes evaluating the wording, tone, and tactics used by scammers, such as impersonation attempts, urgency-based pressure, or requests for sensitive information.
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For example, users can ask questions such as:
- “@Norton, this email says my account will be locked if I do not act now. Is this a scam?”
- “@Norton, I got a text about a missed delivery with a link. Should I click it?”
- “@Norton, this message looks like it’s from my bank, but something feels off.”
- “@Norton, is this online deal real, or is it trying to steal my information?”
After analyzing the content, Genie provides clear and easy-to-understand recommendations. These may include advice such as avoiding a reply, not clicking suspicious links, or deleting potentially malicious messages. By explaining the reasoning behind its analysis, the assistant also helps users better understand common scam tactics.
Additionally, the integration reflects a broader shift in cybersecurity strategy. Instead of focusing only on blocking threats after they occur, modern security tools aim to help users identify risks earlier. By embedding scam detection directly into everyday digital conversations, Norton is attempting to make cybersecurity assistance more accessible and proactive.
Overall, the Norton app within ChatGPT is designed to fit naturally into how people already seek information online. As AI becomes a regular part of decision-making and online research, tools like Genie highlight how cybersecurity solutions are evolving to meet users where they are helping them recognize threats before taking potentially risky actions.
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