RapidScale, a Cox Business company, has introduced its new Ascend Partner Program, marking a strategic move to strengthen its solutions-led go-to-market approach. With this launch, the company aims to elevate the role of partners as trusted advisors who deliver long-term business value. Moreover, the program reflects RapidScale’s ongoing commitment to empowering its partner ecosystem and accelerating mutual growth.
The newly designed tiered program enables partners to capture a larger share of customer spending while improving competitiveness in an evolving market. In addition, it helps drive both revenue and profitability by providing access to RapidScale’s full portfolio of managed services, professional services, and advisory solutions. As a result, partners gain the tools and support needed to differentiate themselves and achieve sustainable growth.
“The channel has been a critical driver of RapidScale’s growth, and this new program underscores our commitment to evolving alongside our partners,” said Maureen Power Sweeny, Chief Revenue Officer, RapidScale. “Building on a strong foundation, we’re introducing a more programmatic approach to partner engagement, deepening collaboration, driving long-term success and accelerating market expansion. Ultimately, we’re creating a future-ready business, enabling our teams and partners to execute with greater precision and deliver consistent, meaningful outcomes for the organizations we serve.”
At launch, the Ascend Partner Program introduces two primary tiers Authorized and Premier designed to support technology services distributors and partners across the channel ecosystem. Both tiers provide enhanced capabilities in consulting, hybrid cloud solutions, and AI/ML services. Furthermore, partners benefit from streamlined access to co-selling resources, specialized training, and various program incentives, which collectively improve their ability to deliver value to customers.
Another key aspect of the program is its focus on aligning Ideal Partner Profiles (IPP) with Ideal Customer Profiles (ICP). By doing so, RapidScale aims to improve the quality of opportunities and accelerate revenue conversion across its partner network. Consequently, this alignment helps ensure that partners engage with the right customers, leading to more effective and successful outcomes.
Looking ahead, RapidScale plans to continuously refine and expand the program. The company intends to introduce additional tiers and enhanced benefits over time, providing growth-oriented partners with greater opportunities to influence joint strategies and drive shared success. This iterative approach demonstrates RapidScale’s dedication to adapting its partner ecosystem to meet changing market demands.
“Fragmented buyer journeys and intensifying client demands for recognizable returns on tech investments set a clear tone for why partners need greater support in navigating channel complexity,” said Bob Buchanan, AVP of Sales and Channel Chief, RapidScale. “Ascend is a collaborative way to build value by connecting the right partners, the right opportunities, and the right expertise to drive customer outcomes. By programmatically doubling down on the partners who align to our consultative selling model, we’re creating a more predictable, high impact motion that accelerates wins and elevates the customer experience.”
Overall, the launch of the Ascend Partner Program positions RapidScale to strengthen its channel relationships while enabling partners to thrive in a competitive and increasingly complex technology landscape.
Recommended Cyber Technology News:
- Google Cloud Storage Abused in Remcos RAT Phishing Attack
- Sigma360 and Consilient Partner to Advance AI-Driven Financial Crime Prevention
- WhatsApp Adds Privacy Filter to Block Unknown Users
To participate in our interviews, please write to our CyberTech Media Room at info@intentamplify.com
