Upwind has accelerated its expansion across Asia-Pacific and Japan (APJ), significantly strengthening its footprint in India as enterprises confront rising real-time cloud and AI security risks. As part of this broader regional scale-up, the company has deepened investments in infrastructure, talent, and partnerships to support growing customer demand.
Building on its established presence in Mumbai, Bangalore, Pune, Singapore, Tokyo, and Sydney, Upwind has increased its global customer base by 200% year over year. At the same time, it has more than tripled its APJ workforce in just three months. This rapid growth reflects intensifying enterprise demand for runtime-first cloud security, particularly as organizations shift toward hybrid and multi-cloud environments.
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To sustain this momentum, Upwind has deployed in-region SaaS instances across India, Australia, Singapore, and Japan. These deployments address data residency requirements, enhance performance, and align with evolving regulatory standards. In parallel, the company has expanded its engineering and go-to-market teams while reinforcing a partner-first strategy to drive long-term regional growth.
“Across APJ, cloud and AI are accelerating faster than most security models were built for,” said Amiram Shachar, Co-founder and CEO of Upwind. “Environments are dynamic and distributed by default, attackers operate in real time, and teams are overwhelmed by alerts without clear context on what actually matters. We built Upwind around an inside-out view of cloud risk grounded in runtime, so enterprises can prioritize active risk, reduce noise, and make faster, more confident decisions. We’re expanding across APJ to ensure customers have the local infrastructure, expertise, and partner ecosystem they need to operationalize runtime security and innovate securely at scale.”
Across the region, cloud adoption continues to drive digital transformation; however, it also exposes organizations to escalating security threats. In India, 85% of enterprises reported experiencing a cloud security incident in the past year, with average breach costs exceeding ₹220 million. Similarly, over 75% of Australian organizations faced malicious cloud activity, contributing to an estimated AUD $86 billion in economic losses. Singapore and Japan are also experiencing increased pressure, particularly as regulatory expectations tighten under frameworks such as DPDA, PDPA, MAS guidelines, and evolving national cyber standards.
Consequently, cloud risk has shifted from a theoretical concern to an operational reality. Enterprises now require runtime cloud security solutions that focus on what is actively running, reachable, and exploitable in live environments. Upwind’s inside-out, runtime-first approach provides that visibility, enabling organizations to prioritize real-time threats instead of reacting to overwhelming alert volumes.
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“As someone who has seen APJ’s cloud evolution from both the boardroom and the front lines of security leadership, the shift is undeniable: cloud risk is no longer theoretical. It is operational, immediate, and directly tied to business resilience,” said Rinki Sethi, Chief Security & Strategy Officer at Upwind. “Across APJ, cloud and AI are becoming foundational to economic growth and digital transformation. Security leaders are accountable not only for protection, but for regulatory confidence, operational continuity, and preserving customer trust. That requires decisions grounded in what is actually happening in production environments. Upwind’s inside-out, runtime-first approach gives organizations the visibility and confidence they need to manage cloud risk responsibly while supporting sustained innovation.”
Furthermore, Upwind continues to expand its regional ecosystem. Over the past year, the company added more than 100 new partners across ISVs, MSPs, and resellers. It strengthened strategic collaborations with NVIDIA, Microsoft Azure, and Amazon Web Services (AWS). As a select CNAPP partner integrated into the Extended Plan for AWS Security Hub, Upwind enables customers to deploy runtime-first cloud security seamlessly within AWS’s consolidated security framework.
Customer feedback highlights the platform’s impact. Vishal Arora, Head of DevOps, Cloud & Platform Engineering at Times Internet, noted that Upwind delivered unified visibility and actionable risk prioritization, reducing alert fatigue and improving response times. Similarly, Himanshu Kumar Das, CISO at CRED, emphasized that Upwind helped filter noise and focus on business-critical risks, enabling faster decisions and stronger alignment between security and engineering teams.
Overall, Upwind’s APJ expansion aligns with its global growth strategy while addressing enterprise needs for data residency, compliance, and real-time protection. As cloud and AI risks increasingly become board-level concerns, Upwind aims to equip organizations with the clarity and confidence needed to innovate securely at scale.
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