Iris Powered by Generali (“Iris”), a leading provider of proprietary identity and cyber protection solutions, unveiled Private Data Removal, a new service designed to help individuals minimize the amount of personal information publicly available online. This innovative solution is accessible through the Iris API Suite and the OnWatch® Portal, enabling continuous monitoring and removal of sensitive data from people-search sites and data broker platforms.
Private Data Removal automatically scans the web for exposed personal details, including dates of birth, addresses, phone numbers, names of family members, and employers. Once identified, Iris takes proactive steps to remove the information wherever possible, reducing customers’ risk of identity theft, scams, impersonation, and other cyber-related fraud.
After activation, Private Data Removal performs recurring scans throughout the year. Customers receive alerts whenever new personal data is discovered online, while Iris automatically submits removal requests on their behalf and keeps them updated on progress and completion. This ongoing process ensures that personal information is consistently monitored and actively protected.
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“People-search websites and data brokers have become a gold mine for fraudsters,” said Paige Schaffer, CEO of Iris Powered by Generali. “The average person now has literally thousands of data points circulating online – often without even realizing it. With Private Data Removal, we’re giving customers back control by actively finding and reducing that exposure before it can be exploited by fraudsters.”
Iris partners integrating Private Data Removal can offer customers detailed insights into their personal data exposure. This includes scan results, removal status, self-removal instructions, and even screenshots showing where information appeared online when available. By presenting these tangible results such as “22 removals completed within the last month” businesses can demonstrate proactive data protection and reinforce trust in their services.
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With cyber threats and identity fraud on the rise, Iris’s Private Data Removal adds a preventative layer to traditional identity protection, moving beyond alerts and monitoring to actual remediation. By giving customers actionable outcomes and visible control over their personal information, the solution not only enhances digital safety but also provides organizations a competitive advantage in the growing identity protection market.
Private Data Removal positions Iris as a forward-looking platform that empowers individuals and businesses alike, combining continuous monitoring, automated remediation, and transparent reporting to safeguard personal information and reduce digital exposure in a constantly evolving threat landscape.
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